KUALA LUMPUR: The government is targeting to generate revenue of RM2.8 billion by 2020 through the health tourism sector, said Deputy Health Minister Datuk Seri Dr Hilmi Yahaya.In achieving this, the Malaysia Healthcare Travel Council (MHTC) under the Health Ministry (MOH) had implemented various initiatives to make Malaysia the destination of choice for healthcare seekers, he told the Dewan Rakyat today."The government works in collaboration with the private sector, especially private hospitals, and government agencies both locally and overseas in the implementation of the marketing plans," he said in reply to a question from Datuk Dr Shamsul Anuar Nasarah (BN-Lenggong) on efforts to promote Malaysia's medical tourism.He said MHTC had outlined three approaches, namely facilitation, digital marketing and industry sustainability towards achieving the target, adding that Indonesia, China, Myanmar, Vietnam and India had been identified as important markets.Among the strategies were shifting towards high-value customers by offering specialised medical treatments, introducing business-related travels and intensifying digital marketing through the Internet and social media, he added.Source: Astro Awani
shahizam.f@mhtc.org.my
Muhammad Rasydan Ma’at
Asst. Manager, Communications
+603 8776 6168
rasydan.m@mhtc.org.my
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy. More information can be found at https://www.mhtc.org.my/.
