SURABAYA, Sept 26 (Bernama) -- Tourism Malaysia and the Malaysia Healthcare Travel Council (MHTC) are jointly hosting Malaysia Fair 2025, a four-day event showcasing the country as a top destination for leisure and medical tourism ahead of Visit Malaysia 2026.
Taking place at Pakuwon Mall until Sunday (Sept 28), the fair marks the first collaboration between Tourism Malaysia and MHTC, aimed at boosting Visit Malaysia 2026 and the Malaysia Year of Medical Tourism 2026.
In a joint statement, the organisers described the fair as a showcase of Malaysia’s culture, cuisine, tourism, and healthcare, offering holiday packages, medical services, and cultural attractions under one roof.
Held in Surabaya for the fifth time, MHTC is bringing its world-class healthcare and wellness showcases to the city, featuring Malaysia’s most awarded healthcare facilities and integrated care packages.
Participants include Institut Jantung Negara (IJN), Island Hospital, Mahkota Medical Centre, Alpha IVF & Women’s Specialists, KPJ Healthcare, Prince Court Medical Centre and Sunway Medical Centre.
Cultural highlights include traditional dance performances and family-friendly activities such as quizzes and Teh Tarik demonstrations.
Educational opportunities are being presented by Todak Academy, Universiti Sains Islam Malaysia (USIM), UCSI University, Universiti Putra Malaysia (UPM), and Universiti Kebangsaan Malaysia (UKM), alongside travel promotions.
Marriott International adds a culinary highlight to the programme with a Malaysian Food Promotion at Magnolia Restaurant, The Westin Surabaya, running until Sunday.
Signature dishes prepared by a guest chef from Penang Marriott Hotel aim to introduce Indonesian diners to Malaysia’s rich and diverse gastronomy.
“Food is part of our identity, and gastronomy is a strong selling point to promote our country,” said Tourism Malaysia Jakarta director Hairi Mohd Yakzan.
He added that the agency is also collaborating with Indonesian media, influencers, and content creators to highlight both well-known attractions and hidden gems.
MHTC Marketing and Communications vice president Lokman Izam Abd Aziz remarked: “Through our tagline, Healing Meets Hospitality, we are excited to showcase Malaysia as a destination to heal your mind, body, and soul, supported by both medical and tourism experiences.”
With its cultural diversity, cuisine, landscapes, and wide-ranging tourism offerings, Malaysia continues to position itself as a preferred destination for Indonesian travellers, the organisers said.
Source: Bernama
shahizam.f@mhtc.org.my
Muhammad Rasydan Ma’at
Asst. Manager, Communications
+603 8776 6168
rasydan.m@mhtc.org.my
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy. More information can be found at https://www.mhtc.org.my/.
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