Kuala Lumpur, August 14, 2017 - Malaysia Healthcare Travel Council (MHTC) has entered into a partnership agreement with Bangladesh's NCH Consumer Healthcare for patient referrals to Malaysia.As the healthcare traveller spending from Bangladesh to Malaysia increased 34 per cent in 2016 from 2015, MHTC is eager to leverage NCH Consumer Healthcare's network in Chittagong, Bangladesh's second largest city with a population of over 2.5 million.From 643,000 healthcare travellers to Malaysia in 2011, the segment has grown to more than 921,000 travellers in 2016. Meanwhile, healthcare travel in Malaysia climbed 23 per cent from 2015 to record over RM1.1 billion (US$255.9 million) in hospital revenues.MHTC CEO, Sherene Azli, commented: “Malaysia Healthcare seeks to establish a stronger brand presence, as well as build greater relationships with Bangladeshi consumers and industry stakeholders. The Asian market plays a key role in our development strategy, with Bangladesh being one of our strongest markets, and one we want to engage with more closely.”A pharmaceutical company with more than 30 years of operations, NCH Consumer Healthcare is also targeting Malaysia as a preferred destination for Bangladeshi healthcare travellers as it expands its portfolio into healthcare travel.The Malaysian Immigration Department, with support from the High Commissioner’s office in Bangladesh, has implemented special considerations for registered medical travellers to fast-track their visa applications from five working days to only two, and within 12 hours for emergency medical cases.Source: TTG Asia
shahizam.f@mhtc.org.my
Muhammad Rasydan Ma’at
Asst. Manager, Communications
+603 8776 6168
rasydan.m@mhtc.org.my
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 80 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy. More information can be found at https://www.mhtc.org.my/.
