KUALA LUMPUR, 29 October 2026 – Malaysia Healthcare Travel Council (MHTC), in collaboration with TV3 and Tourism Malaysia, today launched Helo Doktor Tour by MHTC, building on MHTC’s MH Wellness initiative to bring health and wellness engagement closer to communities while raising awareness of Malaysia Healthcare’s capabilities and the country’s medical tourism proposition.
The evolution brings a new dimension to MHTC’s health and wellness engagement by taking conversations beyond the screen and into the expat community. Through TV3’s Helo Doktor platform, the programme connects accessible healthcare content with direct public engagement, giving audiences greater opportunities to learn about healthcare and wellness while discovering the expertise available within Malaysia Healthcare’s network of 91 member hospitals.
The collaboration draws on the distinct strengths of each organisation. MHTC’s leadership in developing and promoting the Malaysia Healthcare brand, TV3’s ability to translate healthcare topics into engaging content and reach audiences through its media platforms, and Tourism Malaysia’s role in showcasing the country’s wider destination offering. This shared effort connects healthcare expertise with public engagement and Malaysia’s tourism experience, reinforcing the country’s positioning as the Preferred Healthcare Destination.
The pilot programme will feature four episodes of Helo Doktor, involving MHTC senior management representatives and MHTC member hospitals. Through health screenings, community engagement and digital television content for TV3, the programme will bring healthcare providers closer to the public while creating opportunities to showcase the services and expertise offered by participating hospitals.
“Helo Doktor Tour by MHTC builds on our MH Wellness initiative and takes our engagement with health and wellness a step further. By bringing together our member hospitals, TV3 and Tourism Malaysia, we can connect the expat community, healthcare travellers and public with relevant healthcare information while showcasing the depth of expertise within Malaysia Healthcare. This is also an opportunity to share a more complete picture of Malaysia as the Preferred Healthcare Destination, where healthcare expertise is complemented by the care and hospitality that define the patient experience.” Said YBhg. Dato’ Suriaghandi Suppiah, CEO of MHTC.
For TV3, the collaboration extends the reach of healthcare content by creating a direct link between what audiences watch and the healthcare conversations they can engage with in their communities.
Farah Shamsudin, Acting Chief Operating Officer of Media Prima Content & TV Networks said, the partnership with MHTC gives Helo Doktor a wider platform to address everyday health concerns while helping audiences better understand the healthcare services available in Malaysia. “Helo Doktor’s strength lies in turning complex health topics into clear, practical information that audiences can relate to. Through the Helo Doktor Tour by MHTC, we are taking this programme into communities, connecting the public, including expatriates, directly with healthcare professionals. By pairing TV3’s reach with direct public engagement, we can encourage informed conversations about health and give Malaysia’s healthcare expertise greater visibility, supporting the growth of medical tourism.
Tourism Malaysia brings the destination dimension to this collaboration, connecting Malaysia Healthcare with the wider experience of visiting Malaysia. For international healthcare travellers and their accompanying families, the journey may also involve accommodation, transport, dining and suitable tourism experiences, depending on individual treatment and recovery needs. By bringing these elements into the wider narrative, the partnership highlights how healthcare and tourism can complement one another in positioning Malaysia as a compelling destination for medical tourism in conjunction with Visit Malaysia 2026–2027.
Mr Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, said, “Malaysia’s tourism offering extends across its destinations, culture, hospitality and visitor experiences, making Malaysia Beautifully Yours. Through our collaboration with MHTC and Media Prima, we can strengthen awareness of how these offerings complement Malaysia Healthcare’s capabilities, particularly for international visitors seeking healthcare in Malaysia. By connecting healthcare with the wider destination experience, we can present a more holistic picture of Malaysia and support the continued growth of medical tourism in line with the aspirations of Visit Malaysia 2026–2027.”
Anchored in Malaysia Healthcare’s Healing Meets Hospitality narrative, Helo Doktor Tour by MHTC reflects a broader approach to communicating the country’s healthcare proposition: one that brings together healthcare expertise, health and wellness engagement, and the experience of being cared for in Malaysia.
Following its pilot in 2026, Helo Doktor Tour by MHTC will expand nationwide in 2027, extending community engagement to more locations and creating further opportunities for MHTC member hospitals to participate. The programme will also support MHTC’s efforts to strengthen awareness of Malaysia Healthcare among international healthcare travellers, particularly in neighbouring markets, through more targeted engagement and relevant storytelling.
Through this initiative, MHTC, TV3 and Tourism Malaysia aim to build a stronger connection between healthcare information, community engagement and destination promotion, bringing the Malaysia Healthcare story closer to the public while advancing Malaysia’s position as the Preferred Healthcare Destination.
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For media enquiries and further information, please contact:
Muhammad Rasydan Bin Ma’at
Head, PR and Media Unit
Communications
+603 8776 6168
Mohamad Shahizam Fauzi
Head, Communications Department
+603 8776 6168
About Malaysia Healthcare Travel Council
Malaysia Healthcare Travel Council (MHTC), established in 2009 under the purview of the Ministry of Health (MOH) Malaysia, is entrusted with developing and nurturing the “Malaysia Healthcare” brand. MHTC enhances, coordinates, and promotes Malaysia’s healthcare travel industry by fostering industry collaborations and building valuable public-private partnerships both domestically and internationally. With 91 member hospitals nationwide, MHTC continues to elevate the healthcare travel ecosystem through strong branding, seamless patient experiences, and strategic market initiatives. In line with these efforts, MHTC is spearheading the Malaysia Year of Medical Tourism (MYMT) 2026, the nation’s first dedicated year to celebrate and advance healthcare travel. MYMT 2026 serves as a milestone initiative to showcase Malaysia’s world-class healthcare offerings, strengthen its position as the premier global healthcare destination, and highlight the industry’s significant contribution to the national economy. MHTC’s website: https://www.malaysiahealthcare.org.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape. Visit Malaysia 2026–2027 (VM2026–2027) underscores Malaysia’s commitment to sustainable tourism development, in line with the United Nations Sustainable Development Goals (UNSDGs). The campaign aims to showcase the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings, while driving inclusive growth and long-term value for local communities and industry stakeholders. For more information, visit Tourism Malaysia’s website www.tourism.gov.my and social media accounts on Facebook, Instagram, X, YouTube, and TikTok.
About TV3
TV3 is Malaysia's No.1 television channel, serving audiences since 1984. The network has remained at the forefront of the local broadcasting industry through the production of high-quality content across multiple genres. Drama series such as Melur Untuk Firdaus, Suamiku Lelaki Pendosa, Kerana Cinta Itu Ada, and Jaga Aku Selamanya are among the many titles that have captivated audiences nationwide and become cultural phenomena. TV3 continues to win the hearts of viewers through its iconic entertainment programmes, including Anugerah Juara Lagu, Anugerah Tonton Drama Sangat, Famili Duo, Melodi, I Can See Your Voice Malaysia, and Master In The House Malaysia. Its flagship news and factual programmes, including Buletin Utama, 999, Fail Mahkamah, and Majalah 3, continue to be among Malaysia's leading news and documentary programmes, reaching millions of viewers every day. TV3's digital platforms have also experienced remarkable growth, with @TV3Malaysia reaching a combined audience of over 24 million followers across YouTube, Facebook, Instagram, X, and TikTok, making it one of the country's largest digital media platforms. For the latest updates on TV3's programmes, follow @TV3Malaysia on its official social media platforms, or watch TV3 live on Tonton, myFreeview CH103, Astro CH103, and unifi TV CH103.
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